Serena & Lily got its start as a baby bedding company, expanding quickly to include all the furnishings needed to complete the nursery, along with lots of design guidance. Soon after, they expanded into the world of kids. As their Editorial Director, I was tasked with shaping the voices for each, capturing the sweetness of life with baby and the colorful exuberance of life with kids. Here’s just a sampling of some fun statements and lines. Truth be told, there’s a whole lot more where this came from.