I worked with Esprit in the early 2000s on a print campaign for store signage, creating inspiring brand lines that captured the spirit of the Esprit girl, in spring. The lines were printed and used in store window displays and in various spots around the store while techo music played and a soft voiceover said the lines. It was kind of trippy. (*I did another employee handbook project with them as well but am still searching for the samples, which appear to be lost in the cloud.)